Controlling Hypertension
Together

A month-long campaign turning awareness into action — through pharmacy networks, digital tools, and community engagement.

Famasi Africa  ·  May 2026

Agenda

Overview
01

The Problem & Opportunity

The hypertension burden and why May 2026 is our moment to act.

02

Campaign Structure

4-week phased approach — awareness to action.

03

Key Initiatives

BP tracking, Heart Care Plans, community engagement.

04

May 17 Activation

Pharmacy network + radio + OGTV + SMS + digital hub.

05

Targets & Next Steps

KPIs, team ownership, and post-May sustainability.

The Problem & Opportunity

Why We're Acting Now

30–40% of Nigerian adults have hypertension. Most don't know it. That's why May is our moment.

29%
Aware they have it
Only 3 in 10 people with hypertension know their condition.
12%
On treatment
Fewer than 1 in 8 receive any form of treatment.
8.9%
Fully adherent
Less than 1 in 10 adhere to their medication regimen.

Why May 2026

  1. WHO & NPHCDA run parallel campaigns — media attention is already there
  2. Our 5-part BP blog series + pillar page provides ready editorial foundation
  3. Famasi's assets are in place: Remi, Care Specialists, 1,000+ pharmacies
  4. Competitors run year-round — this is our moment to lead the conversation

"Show up with a real system, not just a poster."

47%
of customers are caregivers
1,000+
pharmacy network
1,860
Care Specialist interventions

Campaign Structure

4 Weeks

Four phases, sequenced to build momentum toward May 17

1
Know Your Numbers
May 4–10: Myth-busting quiz, blog push, Instagram carousels — awareness first.
2
Track Together
May 11–17: Remi BP log launch, pharmacy BP checks, radio push. WHD activation.
3
Get the Right Care
May 18–24: Heart Care Plan tiers announced, Clafiya specialist access.
4
Share Your Story
May 25–31: Customer stories, multi-professional videos, campaign wrap-up.

Key Initiatives

3 Ideas, 1 Campaign

BP tracking, care plans, and community — working together

A. BP Tracking Tool

  • WhatsApp-based BP log via Remi — send readings, get flagged if above baseline
  • Fallback: simple conversational flow for May 17 (manual entry + Remi ack)
  • Solves: 44% of BP-checkers keep no record at all

B. Heart Care Plans

  • Tiered subscription: free tier (Remi consults + BP tracking) → paid (meds, tests, specialists)
  • Integration with Famasi Go + Dispensary + Care Specialist team
  • Remote cardiologist consultations via Clafiya partnership

C. Community Engagement

  • My BP Journey — customer success stories normalising routine
  • Myths vs Truths — interactive quiz on HTN misconceptions (herbal remedies, lifelong meds)
  • Multi-professional outreach — 5 videos with pharmacists, doctors, nutritionists, fitness experts
  • "Track Someone You Love" — caregiver activation with diaspora sharing via Remi/WhatsApp

Diaspora + Caregiver Angle

  • 47% of Famasi users are caregivers — activation targets them directly
  • Diaspora family sees parent's BP from overseas via Remi (no app download)
  • WhatsApp auto-prompt: "Would you like to share these readings with a family member?"

May 17 Activation

World Hypertension Day

Pharmacy network + radio + TV + SMS — driving to knowyournumbers.health

Pharmacy Network

  • 50+ pharmacies activated — free BP checks (we pay pharmacies per check)
  • Patients directed via radio/SMS/OGTV to knowyournumbers.health for pharmacy locator
  • Escalation: Remi flags readings → Care Specialist → Clafiya doctor if needed

Radio + SMS + TV

  • Radio: 3 slots/day, 2 days/station in target Dispensary areas
  • SMS broadcast: "Hypertension is a silent killer… Get FREE screening"
  • OGTV: Free publicity in exchange for staff screening

knowyournumbers.health

  • Central landing page — pharmacy locator, "ProjectKYN" keyword prompt, Remi WhatsApp link
  • Trackable source for measuring all inbound traffic
  • Doubles as Dispensary acquisition funnel — confused pharmacies contact Famasi

Radio Script CTA

  • Send "ProjectKYN" to Remi on WhatsApp (09169411476) for free testing
  • Or SMS "ProjectKYN" to get pharmacy list
  • English + Pidgin versions — 30 seconds each

Campaign Targets

KPIs

Measurable goals across every channel

1,000
signups
Remi BP log users by end of May
500 by Week 2, 1,000 by May 31. Engineering + Care lead.
50
pharmacies
Activated on May 17
Free BP checks. We pay per check. Ops lead.
5,000+
entries
BP readings logged
Total entries across Remi by end of May. Engineering lead.
200+
calls
Radio-driven inbound
3 slots/day, 2 days/station in target areas. Marketing lead.
10,000+
sends
SMS broadcast
Segmented list driving to knowyournumbers.health. Marketing lead.
500K
impressions
Social reach
Across all platforms + OGTV estimated reach. Marketing lead.
“
The campaign doesn't end May 31. Remi tracking, pharmacy relationships, Care Plans, and the "Track Someone You Love" feature all persist — May is just the acquisition engine.

Post-May Sustainability — these assets outlive the campaign

Let's make May count.

16 actionable tasks across Engineering, Marketing, Design, Care, and Ops — all ready to execute. The full concept note is here.

Famasi Africa  ·  knowyournumbers.health  ·  ProjectKYN

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